A recent study conducted for the PWIA by Bowe Marketing Research has revealed that the average pwc owner is 41 years of age and 71% are married with children. Fifty-nine percent of pwc owners are not interested in intensive physical activity but are using their craft mainly for cruising (61%) and to visit friends and family (61%). The study is published on the web site of ICOMIA (International Council of Marine Industry Associations).
